Why did I choose it?

I used to be a cannabis consumer for a few years. I started smoking when I was in my early 20s, and throughout the years, I realized that I could never predict how I would feel, and sometimes it was fun and calming, but many times, it caused me anxiety and unmotivated me. Whenever I spoke to others about this, I realized I’m not the only one that experienced that.

And this project was an opportunity to gain and understand the possible benefits of its use of it, combining tech, user experience, and science which I love.

What?

A Personalized cannabis dosing device and app. An advanced combination of the powers of artificial intelligence and personalized cannabis dosing allows a precise and transforming experience for its users.
Who?

1 UI/UX designer(me), a CX expert, and two web developers working for eight months to build the MVP. Every member worked on a part-time basis with sweat equity.

The challenge:

How might we improve and create a high-quality experience for cannabis users allowing a better-controlled experience so more people could benefit from it?

The discovery process

I first led a detailed strategy session to understand better the company DNA, the problem, the solution, and of course, our users.

I needed to run this session since I felt there was a lot of miss alignment in many aspects of the company, and my experience with this is that these workshops are extremely valuable to collect all the data needed for my process and, beyond that, creating connections and understandings within teams.

I Came into this project to create the MVP of the online app. The compounds for the physical device were already in tests with users, So my goal was to ensure a good connection and an easy-to-use app with directions to the amount and type of compounds to use for each desired state and experience.

The CX & I used Typeform for surveys for background use and more in-depth interviews about the app itself, documenting all in Notion.

I gathered all relevant data points to create our Ideal user profiles.

Following through, I created a Happy flow, in FIGJAM to begin with, which will represent the primary use for an MVP (which we gradually improved and added more functions and features to)

And then a basic set of wireframes so developers could start working on the basic structure while I was structuring the in-depth experience. I love collaborative work, and I always encourage any stakeholders I work with to come and join me in the project Figma file so we can comment, share thoughts and ideas, and give feedback to each other and a very officiant A-synchronic way.

*I want to emphasize that the discovery process is a never-ending one. As a user experience designer, I always go back to my users and ask questions, observing how the landscape changes. There are so many data points to consider and prioritize every step of the way, and we must keep doing that to stay relevant and give better and better solutions.

I highly appreciate collaborative work, and I always encourage any stakeholders I work with to come and join me in the project Figma file so we can comment, share thoughts and ideas, and give feedback to each other and a very officiant A-synchronic way.

One of the most challenging designs I had to work on is a “mood meter” this is a crucial part of the happy flow; each use user needs to describe how he feels at a particular moment. We then recommend which compound to use to get to their desired state.

Finishing the MVP of this project was overall a great and satisfying project. Once done, we created more features, like guided journeys and recommendations, and added more data to the users’ profiles so they could monitor and optimize their usage over time.

I’ve created a beautiful and easy-to-use app that users value!
Knowing I have made a significant impact on their lives is always the most pleasing and fulfilling part in my work

Lezel App